Profile
Auckland-based content & marketing specialist with nearly 20 years in video, motion & brand work for clients including Epson, Bose, JR East & NativeCamp. Currently leading content & marketing at Datum Machines, a CNC engineering company, where I run the full marketing function as the sole specialist. I own the full pipeline: concept → shoot → cut → publish → measure, with a focus on short-form, iPhone-first work.
Experience
Content & Marketing Lead
Datum Machines (CNC Machining) · Lower Hutt, NZ
- Plan, shoot, edit and publish short-form video and photo content for LinkedIn, Facebook and Instagram (shop-floor, walkthroughs, product explainers).
- Own social end-to-end: content calendar, copy, scheduling, performance review, iteration.
- Grew organic search (NZ): clicks +87% impressions +69% avg position 24.7 → 17 over 3 months (GSC).
- Rebuilt the website on WordPress (Gutenberg / Astra) with Three.js 3D viewers and comparison sliders on product pages.
- GA4 + Search Console set up and monitored for acquisition, conversions and content performance.
Content Creator & Multimedia Specialist
Self-employed / contracted by Beehive Japan · Tokyo (remote from NZ)
- Directed & edited promotional videos for Epson, JR East & others for digital + broadcast.
- Produced multi-format creative & copy for social, web, email, digital ads with consistent brand execution.
- Briefed photographers, videographers & freelance creatives; sourced props and locations for shoots.
- Ran personalised email outreach (Mailmeteor): copy, scheduling, open/click/reply review.
- Monitored acquisition & conversions with GA/GA4 to support reporting & creative decisions.
- Managed projects end-to-end: brief, storyboard, budget, stakeholder comms, delivery, QC.